What is Alexa Rank and How Does it Work

I know that Alexa ranking is a very important and a sensitive issue for many bloggers. Blogs and sites are judged for their success by the level of Alexa rank that they achieve. 

While most bloggers and site owners know what Alexa is, the non-bloggers might not have a clue about it. Briefly, let’s first know what is Alexa all about.

According to Wikipedia, these are the Alexa facts:
Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com, which provides commercial web traffic data. Its toolbar collects data on browsing behavior and transmits it to the Alexa website, where it is stored and analyzed, forming the basis for the company’s web traffic reporting.
What is Alexa Rank and How Does it Work
Alexa toolbar collects the information about the site bounce rate, reach, daily pageviews per visitor, daily time on site, audience demographics and geography, search traffic, site linking, and speed, etc.
Alexa ranks the blogs and sites based primarily on tracking a sample set of internet traffic, which are the users of its toolbar for the Internet Explorer, Firefox, and Google Chrome web browsers.
As of 2014, Alexa provides traffic data, global rankings, and other information on 30 million websites.

Wow, this is quite a number of websites!

The fact is that Alexa collects its site ranking data from its toolbar installed in the browsers of the web surfers.

So, if 4 out of 10 people who visit my blog have Alexa toolbar installed on their web browsers, my Alexa ranking would be based on the data collected from these 4 web surfers.

Suppose, the number of people visiting my blog remains the same, that is 10, but only 1 visitor has the browser with the Alexa toolbar installed, my Alexa ranking will be worse – in spite of having the same traffic.

So, even if your traffic is good, you might have a very low Alexa rank because those surfing your blog or site don’t have the Alexa toolbar installed.

I hope you now understand the working of Alexa ranking. Also, as mentioned on the Alexa site, the site ranking is relative to other sites.

“Since your site is ranked relative to other sites, changes in traffic to other sites affect your site’s rank.” ~ Alexa

Thus, Alexa ranking is NOT an indication of my real site traffic. It is not an accurate measure of the traffic of a blog.

It is an indication of how popular it is among the web surfers who have the Alexa toolbar installed on their web browsers.

Say, there is a “Site A”, which is a quality site with a traffic of 30,000 unique visitors per month. However, the number of visitors that visit that site with the Alexa toolbar are only 500.

On the other hand, there is a “Site B” that has a traffic of 10,000 unique visitors per month, but the number of visitors with the Alexa toolbar are 2000.

Which site do you think will have a better Alexa rank?

This is no brainer. It will obviously be Site B! However, there are many other factors too that account for your blog’s increase or decrease in Alexa rank. 

READ FULL ARTICLE HERE What Caused My Blog Alexa Ranking to Drop 


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